No More Pointless Meetings by Martin Murphy
Author:Martin Murphy
Language: eng
Format: epub
Publisher: AMACOM Books
Published: 2012-04-07T04:00:00+00:00
The database is the intelligence resource for detail on issues such as unresolved problems, possible solutions, Information Gaps, innovation initiatives, new product pipeline inventory, new product introduction tracking, and systems and procedures upgrades. For example, an executive responsible for coordinating intradepartmental workflow management activities would use the database as a starting point to avoid unnecessary duplication of effort; a brand manager in need of up-to-date competitive and marketplace activities would do likewise. In effect, the database serves as the key knowledge resource for all managers to access information on all facets of the organization, marketplace, and competition.
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